Total Members
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Avg Score
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Highly Engaged
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At Risk
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Engagement Distribution
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Members by Archetype
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At-Risk Members · Priority Outreach
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Active members (status Current or Renewal) flagged for outreach: sustaining donors silent 180+ days, or renewal-due with a low engagement score. Click a column header to sort.
Proposed Scoring Model · Preview
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Preview only — the live score, KPIs, and at-risk flags are unchanged. Behavioral · rolling 12 months · MPP-adjusted human opens. Membership type & tenure are intentionally NOT in this score (they're value/loyalty context, shown as Archetype and giving). Non-email signals use last-activity recency within 12 months; fully-windowed gift/FEC/Zoom counts would need small API additions.
Member Scorecard
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Filters:
Score = weighted avg of three pillars |
Fin = Financial (gifts) |
Ten = Tenure (membership length) |
Act = Activity (board/committee, Zoom attendance, email clicks, Zoom registration) |
MPP = Apple Mail Privacy Protection (inflated opens)
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Email Engagement Overview
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Click-based engagement only. Opens inflated by Apple Mail Privacy Protection are excluded from scoring. MPP-flagged members shown with badge.
Archetype Analysis
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